Brands
Which African properties fit our goals, and can we trust them?
Market scans, shortlists, due diligence
Learn moreWho we serve
One database, five kinds of decision-makers.
Clubs, leagues and federations
How do we become ready for serious sponsors?
Commercial readiness, packaging, benchmarks
Learn moreGovernments and tourism boards
Which sport properties can carry our country's image?
Event and partner screening, impact tracking
Learn moreInvestors
Which African sports assets are worth backing?
Market sizing, deal data, operator profiles
Learn moreDevelopment institutions and NGOs
Where can sport deliver measurable social impact?
Programme mapping, partner verification
Learn moreWhat we offer
Market intelligence
A sourced database of African sports properties, sponsorship deals and brands, plus a free quarterly Monitor and market reports by country and sport.
Opportunity identification
We match a goal, an audience and a market to the clubs, events, athletes and projects that fit, and explain why.
Preparation and advisory
For properties: commercial readiness and packaging. For buyers: checks, deal structure and delivery check-ins.
The Africa Sports Sponsorship Monitor
A free quarterly brief: the deals signed, the sponsors on the move and the categories still open, across 15 African countries. In English and French.
Inside the database
We map African sport market by market: the properties, the brands that sponsor them, the deals they sign and the people who decide. Here is a glimpse of what our briefings are built on.
What we map
Properties by type
Source: ASIG database, October 2026.
Who sponsors African sport
Top sponsor categories, by share of deals
Source: ASIG database, October 2026.
How deals are structured
Deals by type
Source: ASIG database, October 2026.
Sports covered
Properties by sport
Source: ASIG database, October 2026.
Where sponsors come from
Sponsors by headquarters
Roughly one sponsor in five is based in Europe.
Source: ASIG database, October 2026.
What a briefing contains
Sample profileConfidence level: High
Property Intelligence Profile
- Property
- Club name hidden
- Market
- West Africa
- Sport
- Football, top tier
- Social audience
- 000,000 followers
- Core fan age
- 00–00
- Current sponsors
- Telecom, betting
- Open categories
- Banking, airline
- Assets available
- Shirt, stadium, digital, community
Illustration only. Real profiles are shared in briefings, with the property's agreement.
Source: ASIG.
Our principles
Intelligence first
We recommend what fits, not what we need to sell.
Transparent data
Every figure comes with its source, date and confidence level.
Close to the ground
Direct conversations with the properties we map.
A global perspective
We work with brands from every continent, including African companies growing across the region.
Exploring sport in an African market?
Tell us your goal and market. We'll come back with a first view of the opportunities.